Various unrelated parties were found to be using the plaintiff's name, image, voice and a distinctive nickname commercially, including through an AI-powered chatbot designed to simulate conversation in his voice/persona.
Whether an AI chatbot trained to imitate a celebrity's voice and mannerisms, without consent, infringes that individual's personality rights.
The Court granted injunctive relief restraining the unauthorised commercial exploitation of the plaintiff's persona, including the AI chatbot use.
Personality-rights protection extends to AI systems built to simulate a real person's voice or manner of speaking, not only to static image or name misuse.
Further consolidates Indian courts' willingness to apply personality-rights doctrine to novel AI-enabled misuse.
